“Designing experiences” sounds vague—because it is.

But making products intentional for the people they’re built for? That’s concrete. And the only way to do that is by understanding the humans using them. Talking to them. Observing them. Actually listening.

Everyone approaches this work differently. I bring a background in psychology, design, and cross-cultural experience to explore the layers that shape interaction—things like micro-interactions, personal bias, cultural behaviors, and the environmental or situational context that shape our engagement with a product… and therefore our experience.