I’m a human-centered Experience Designer creating solutions grounded on how we think, behave and connect.

My design philosophy

I design for humans

By putting the user at the center of the design process, we create experiences that are intuitive, engaging and inspiring. This means designing with empathy, considering the user’s context, and creating solutions that solve real problems. The goal is to make technology more human, not less, by creating products that are accessible, inclusive, and meaningful.

Storytelling is key

We are natural storytellers. Weaving narratives into the design process allows us to connect with users on a deeper level, evoking emotions, and engaging them in a more meaningful way. Storytelling equips us to create experiences that resonate with users, building empathy, and trust. By crafting a compelling narrative, we can guide the user on a memorable journey.

Creativity drives innovation

Fostering a culture of creativity encourages innovation, experimentation, and risk-taking. The goal is to create products that not only meet user needs but also exceed their expectations, delivering experiences that are both functional and enjoyable. UX design is rooted in the belief that creativity is the key to unlocking innovation and driving positive change.

Some of my work


UX & Behavioral Research | Spatial design

Reimagining space with behavioral mapping


Service Design | Research | UX Mapping & Storytelling | Experience Design

Designing an immersive virtual experience


Branding | Visual Design

Building a cross-cultural brand identity for developmental education