Museo Degli Innocenti

The Museum:

Ospedale Innocenti (Hospital of Innocents) is the oldest public institution in Italy and it has been dedicated exclusively to the hospitality of children, to their education and to protecting their rights. Born as an institution where children could be left anonymously, the Institute in modern times now offers services to children, pregnant mothers in difficult situations and mothers with young children as well as helps promote the rights of children. Within its doors, UNICEF’s Research center is also housed.

The design:

The “evolution of man” translated into “evolution of child” poster divides each developmental phase of childhood by giving historical information for that specific phase. The character designed for the poster is applied to various merchandising items designed for the museum’s children’s market.