“Match d’Improvvisazione Teatrale”

Re-branding for the League Improvvisazione Firenze (LIF) improv matches mimicking the energetic atmosphere, wild audience, and outrageous results.

 

Intro

League Improvvisazione Firenze (LIF) is an improvisation theater in Florence, Italy that organizes “Match d’Improvvisazione Teatrale” matches combining the techniques of improvisation with the rules of an ice hockey sports match. It’s bonkers.

A referee chooses at random a topic that the participants must act out. The teams are given 20 seconds to prepare and decide how to play the scene. After the scene, the audience votes for the winner by holding up cardboard signs displaying the color of the team they like.

We rebranded LIF and Match d’Improvvisazione Teatrale to match the high-energy atmosphere and created a mobile voting app to be used instead of the cardboard signs.

Design

Branding

Taking inspiration from the handwritten “Match d’Improvvisazione Teatrale” logo and the “Dada” movement’s satirical, nonsensical undertone, we created a chaotic visual language that is enclosed by a strict grid system, similar to the concept of the improvisation match itself: disorder contained by rules.

Design

Process

We wanted to create a system that is easy and cost effective for the theater to reproduce. All that is required is colored paper and a scanner/printer. The basic, primary colors used in the project were selected based on the typical colored paper selection found in stores. The elements used in the poster compositions include catch phrases, accent words, match categories, themes and the improv match logo.

Design

Players Board

Brand applications

Calendar

Brand applications

Social

Brand applications

Social

Traditionally, there is a cardboard sign voting system. Referee’s struggle to keep count and ensure a fair game. We conceptualized a mobile app design that can be used for the live voting as well staying up-to-date with current theater announcements, leaderboards and upcoming events and matches.

Mobile App

User Flow

The user flow is simple. The app is likely to be downloaded upon arrival to the arena as an alternative to the cardboard sign voting system. In a loud, crazy environment it’s important to provide a simple, easy to use flow.

Mobile App

Function-Oriented Onboarding

The crowd is going wild and you’re a couple of beers in… brief, function-oriented onboarding will definitely help with interface orientation and understanding the app’s function.